Deck the Feeds
Christmas and the holidays are one of the busiest (and noisiest) times of the year on social media!
Brands are flooding feeds with sales, giveaways, and promotions, and audiences are scrolling faster than ever. But while everyone’s trying to outshine each other with glitter and graphics, the truth is this: the content that cuts through the noise is the content that feels human.
November is the perfect time to slow down, plan ahead, and set your social media up for a season that’s not just festive, but strategic. Whether you’re a creator, small business, or brand, this is how to deck your feeds (without losing your sanity).
Define Your Holiday Message Before You Design Anything
Before you start planning visuals, campaigns, or festive captions, take a step back and define your message.
Ask yourself:
What do I want my audience to feel this season?
What do I want to celebrate or highlight about my brand?
What value can I give that goes beyond a discount code?
Your message might be about gratitude, giving back, supporting local, or self-care during the chaos, whatever aligns with your brand values. Once you know the emotional core, everything else (design, copy, offers) flows naturally.
Pro Tip: Start your holiday strategy from the inside out. Your visuals should express the feeling you want to create, not just look seasonal for the sake of it.
Plan Your Content Calendar Early: Then Simplify It
The best way to avoid last-minute panic? Plan it now.
Create a simple content rhythm for the holidays, something sustainable that balances both promotional and relational content.
Here’s a sample Holiday Posting Rhythm you can adapt:
1x Value Post per week: Tips, advice, or behind-the-scenes.
1x Story or Reel: Human, fun, or personal moment.
1x Promotional Post: Product, service, or offer.
This gives you space to stay consistent without overwhelming yourself (or your audience).
Pro Tip: Remember, quality beats quantity during the holidays! A few well-crafted posts with clear messaging will outperform a feed full of rushed, last-minute content.
Refresh Your Visuals with Seasonal Personality
You don’t need to cover your feed in tinsel to make it festive; a little goes a long way!
Add small touches that reflect the season and your brand identity. Think cozy tones, warm lighting, or winter textures that match your existing aesthetic.
If you’re shooting content, swap out props and backdrops for subtle holiday accents, think a mug of cocoa, a cozy sweater, or soft golden light.
Pro Tip: Keep your brand’s colour palette in mind. Festive doesn’t have to mean red and green; find a seasonal look that feels true to you.
Mix Connection with Promotion
The holidays are a perfect time to sell, but they’re also a perfect time to connect.
Yes, promote your offers and products but balance that with content that builds trust and community. Share gratitude posts, customer stories, UGC, or reflections on the year.
Try this:
Feature your favorite client or creator collaborations from the year.
Post a “Year in Review” carousel.
Share your “Why We Love What We Do” story.
Pro Tip: Connection posts increase your reach organically, making your promotional posts perform better too. The best campaigns come from a mix of heart and hustle.
Automate, Schedule, and Set Boundaries
Let’s be honest, you didn’t start your business to spend Christmas replying to comments.
Use scheduling tools to plan your posts in advance so you can actually enjoy the holidays. Platforms like Rella, Later, or HeyOrca let you automate uploads and focus on engagement during key windows.
At the same time, set boundaries, let your audience know if you’re taking time off or slowing down.
Pro Tip: Automation keeps you visible, but boundaries keep you balanced.
Collaborate with Other Creators or Local Businesses
The holidays are all about community and collaboration is one of the most powerful growth tools you have!
Partner with another creator, small business, or local brand to create joint giveaways, holiday bundles, or co-branded content. It expands your reach and gives your audience something fresh and exciting.
Example:
A local café could collaborate with a photographer for a “Holiday Cozy Giveaway.” You could co-create the content, tag each other, and cross-promote to new audiences: win-win.
Pro Tip: Collaboration = visibility + authenticity. It’s the most organic form of growth you can do this season.
Reflect, Don’t Just Promote
Finally, don’t forget to look back.
The end of the year is the perfect time to share your story! The lessons learned, the growth you’ve experienced, and the gratitude you feel for the people who’ve supported your journey.
These posts build trust, loyalty, and connection; the kind that lasts long after the Christmas lights come down.
Pro Tip: Use your final posts of the year to set the tone for the next one. Reflect with intention, then reset with vision.
Show Up With Purpose, Not Pressure
The holidays are about connection, not competition.
You don’t need the flashiest campaign or the biggest giveaway. You just need to show up consistently, with content that feels real, aligned, and intentional.
So before the season hits full swing, take time to organize, plan, and create from a place of purpose. Because when your message is clear and your systems are set, your feed doesn’t just look good, it feels good!
Need help prepping your holiday content strategy?
at Seven Social Co. I offer creative planning, seasonal campaigns, and content systems designed to help you stay consistent and actually enjoy the season!