The One-Hour Weekly Social Media Routine Every Small Business Needs
If social media feels overwhelming, you’re not alone. Between trends, algorithms, and trying to stay visible, many small business owners spend hours on social… and still feel like they’re falling behind.
Here’s the truth: you don’t need to spend all day online to stay relevant. You just need a repeatable system that keeps you consistent, in one hour a week.
This simple routine works for any business, any niche, and any time of year. Bookmark it, use it, and free up your brain for the work you actually love.
Step 1: Plan at the Start of the Week (10 min)
Open your calendar. What’s happening this week that your audience should know about?
Any offers, events, or launches?
Any behind-the-scenes moments worth sharing?
Any FAQs you can answer?
Jot down 2–3 topics or content ideas. That’s it.
Step 2: Batch Create 1–2 Posts (30 min)
Spend half an hour creating your core posts. Think:
1 Reel or video
1 Carousel or static post
Keep it simple. Use Canva templates or reuse visuals you already have. Remember: done > perfect.
Step 3: Schedule & Automate (10 min)
Drop your posts into a scheduler like Hootsuite or Meta’s built-in planner. Add captions, hashtags, and alt text. Set your Stories reminders if you want to post live.
Step 4: Engage Intentionally (10 min)
Set a 10-minute timer twice a week:
Reply to comments & DMs
Leave thoughtful comments on ideal clients’ or customers’ posts
Respond to Stories
This keeps you in the algorithm’s good graces and builds real relationships.
Why This Works
Consistency beats perfection
You stay visible even when you’re busy
Engagement doesn’t drop because you disappear
No more posting on the fly or spending hours doom-scrolling
Bonus Tip: Keep a Swipe File
Any time you see a post, caption, or hook you love, save it. Next time you feel stuck, swipe it for inspiration (not copy/paste, make it yours!)
Social media doesn’t have to run your life. A simple, repeatable routine helps you run it, so you can show up, stay top-of-mind, and get back to doing what you do best. But I get it, even this system isn’t the answer for some business owners, especially those who don’t understand social media.
So if you want a routine customized for your business? Let’s chat! I’ll build a stress-free plan that actually fits your week!