Navigating Social Media Algorithms
Ever feel like you’re shouting into the void on social media? You’re not alone. With constant changes to algorithms on platforms like Instagram, TikTok, and Facebook, staying visible can feel like a moving target. But here’s the truth: once you understand how these algorithms work, you can use them to your advantage. Let’s break down the latest updates and give you a few simple strategies to help your content rise to the top.
What Is a Social Media Algorithm?
In simple terms, an algorithm is a set of rules that decides what content shows up on someone’s feed. Every platform has its own algorithm, but they all have one goal: to show users content they’ll engage with. That means if your posts aren’t getting seen, it might be time to rework your approach.
How Algorithms Work (and What They Look For)
Engagement
Likes, comments, shares, saves - these signals tell the algorithm your content is worth pushing. The more engagement early on, the more visibility you'll get, with shares and saves holding the most weight out of all forms of engagement.Consistency
Posting regularly builds trust with the algorithm. It tells the platform you're an active creator!Watch Time & Dwell Time
Especially on TikTok and Instagram Reels, how long someone watches your video matters. For static posts, how long they linger matters too.Relevance
Hashtags, keywords, and even audio cues help the platform understand what your post is about and who it should reach.
Quick Wins for Beating the Algorithm
Post When Your Audience Is Online
Use your analytics to find your peak times. Posting during those windows gives your content the best shot at immediate engagement.Use Native Tools
Instagram wants you to use Reels. TikTok wants you to use their editor. Platforms reward users who stay within their ecosystem.Engage First, Post Second
Spend 10-15 minutes engaging with your audience before and after posting. This primes the algorithm to see your account as active and valuable.
Platform-Specific Algorithm Tips
Instagram: Focus on Reels and Carousels. Use trending audio and make use of all the features (Stories, Lives, etc.).
TikTok: Hook viewers in the first 3 seconds. Stick to a niche and stay consistent with posting.
Facebook: Prioritize meaningful interactions, replies to comments and longer discussions perform better.
What NOT to Do
Don’t buy followers, Never, ever, ever. fake engagement kills your reach.
Don’t ignore analytics. If something is working, double down.
You don’t need to outsmart the algorithm, you need to work with it. By understanding what each platform values and what your audience wants to see, you can consistently deliver quality content to increase your reach and deepen your audience connection.
Need help with your content strategy?
Let’s chat. At Seven Social Co, I create content that not only looks good, but works.