The Power of Personal Content

Ever notice how the posts with someone’s face tend to get more likes, comments, and shares? That’s no coincidence. In a world filled with polished graphics and curated grids, showing your face(and your personality) can be your secret superpower! Personal content helps humanize your brand, build trust, and boost engagement in ways that logos and templates never could.

Why Face-Forward Content Works

Social media is just that: social. People follow people, not businesses. When you show up authentically and consistently, you remind your audience there’s a real human behind the brand. And people trust people.

Here’s what face-forward content does:

• Builds an emotional connection

• Increases relatability to your audience

• Boosts algorithmic performance (yep, your face keeps people watching longer!)

• Strengthens personal branding on social media

What Counts as “Personal Content”?

It’s more than just selfies. Here are a few high-performing formats:

• Talking head Reels or TikToks sharing tips, behind-the-scenes, or hot takes

• Candid Story check-ins (especially with subtitles!)

• Photos with genuine captions, like how you started your business or a recent win

• Day-in-the-life or “come with me” vlogs

Pro Tip: You don’t need to be polished. People respond more to reality than to perfection. If you’re camera-shy, start with photos and voiceovers and build confidence from there.

Quick Tips to Start Showing Up

- Use your Stories as a low-pressure way to check in
- Batch create face-forward content when you're feeling confident
- Don’t overthink it, just be you!
- Share your thoughts, not just your services

If you want to grow a community, not just a following, showing your face is a must. It may feel uncomfortable at first, but the trust it builds is worth it!